))
Driving Growth with Account-Based Marketing: How to Find and Target Your Ideal Customers
Manage episode 446487386 series 3584081
A tartalmat a Kerry Curran biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Kerry Curran vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of Revenue Boost: A Marketing Podcast, Kerry Curran and Erin Cigich, CEO of Perform[cb], discuss driving business growth through account-based marketing (ABM) strategies.
Erin shares her 17-year journey at Perform[cb], focusing on how they identified their ideal customer profile (ICP) and aligned marketing with sales to generate high-quality leads. She highlights the importance of sales and marketing alignment, performance-based marketing, leveraging data to optimize campaigns, and how ABM has enabled Perform[cb] to secure enterprise level, large-scale clients.
This episode offers valuable insights for executives focused on revenue growth and lead generation.
27 epizódok
Megosztás
