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Corey Smith's Playbook for Service Department Excellence
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How do some dealerships turn their service departments into customer retention powerhouses while others struggle to get buyers to return? Corey Smith reveals the often-overlooked strategies that can transform your service operations.
In this episode of Retention Roadmap, Corey, the National Fixed Operations Training Manager for EasyCare and host of the FWRD podcast shares insights on how EasyCare integrates fixed operations training with their dealership services, emphasizing the importance of structured processes within the service department. By refining processes and equipping service teams with the right skills and tools, dealerships can transform their service departments into powerful drivers of customer loyalty and satisfaction. Corey also highlights the value of prepaid maintenance programs and service contracts as essential tools for enhancing customer retention.
What we discuss in the episode:
- How dealerships often overlook the potential of their service departments to drive customer retention and profitability
- The importance of a well-designed prepaid maintenance program or service contract
- Emerging trends and challenges in the automotive service industry
- Why dealerships should proactively adapt to advancing technology
- The importance of servant leadership for service managers
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