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Bonchon SVP chats about competing in the chicken market, appealing to Americans
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In this episode of the Restaurant Operator Podcast, host Mandy Detwiler talks to Amanda Millikan, vice president of chicken chain Bonchon. Millikan oversees the growth strategy for the United States and has been with the company for a year and a half.
The Korean fried chicken brand has been in the U.S. since 2006. The chicken is double fried and hand brushed, making it a standout in the competitive chicken market. "It's amazing and addictive, but then we also have Korean comfort food dishes to complement our fried chicken. It's very approachable to the American palate," Millikan said.
The brand has 137 locations in the United States and 445 globally.
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