IT Series: Unpacking 2022 Growth Opportunities in IT with Phil Cameron

Redefining Sales with Abbie White

This week we have Phil Cameron, Managing Director of Westcon-Comstor Australia. Westcon-Comstor is a value-added IT distributor of unified communications, network infrastructure, data centre and security solutions with a network of specialty resellers. Phil is someone who I've been lucky enough to have worked with and learned from at IBM Australia. He is hands down one of the greats in the industry who I have the utmost respect for (despite the banter we share in this episode!) I hope you enjoy this interview with Phil as much as I did. You will hear Phil's unique insights on: •What does it take to play a high-performance A game in IT sales? •Where are the opportunities for growth within the IT industry in 2022? •What do IT vendors want most from partners? •What do partners want from vendors to support their growth? We then delver into how sales and marketing can support these growth opportunities. We share a few laughs and banter in this episode, including finding out what type of biscuit Phil would be! By way of background, Phil is a success-driven Managing Director in the highly competitive ICT industry. He has over 30 years with proven ability across ANZ and APAC regions to lead and manage channels, direct and sales management teams. Phil was inducted into the ARN (Australian Reseller News) IT Industry Hall of Fame (2008) for outstanding channel service and contribution to the Australian IT industry, as voted by industry peers. Phil has extensive experience in market segmentation for Large Enterprise, Government, Education and SMB, via Direct B2B, Resellers, System Integrators, Distributors, OEM and Retail relationships. Experience across infrastructure (PC, Server, Storage), software and services. You can find out more about Phil and Westcon-Comstor here: •LinkedIn: https://www.linkedin.com/in/phil-cameron-390b6714/ •Westcon-Comstor: https://www.linkedin.com/company/westcon-comstor-australia/ •Westcon-Comstor Website: https://www.westconcomstor.com/