#49 - Ben Page - Even pubs were open in World War II

Real People, With Jason Dunstone - Consumer Insights, Market Research, Customers, Design Thinking and More

Today we are joined by Ben Page the Chief Executive of Ipsos MORI UK and Ireland, a role he has had since 2009. A frequent writer and speaker on trends, leadership and performance management, Ben has directed thousands of studies examining consumer trends and citizen behaviour. Since 1992 he has worked closely with both Conservative and Labour ministers and senior policy makers across government. A graduate of the University of Oxford, Ben is Visiting Professor at Kings College London and a fellow of the Academy of Social Sciences. Ben shares his observations of the dramatic changes from COVID-19 and discusses what the data is showing, how trust in government builds in such times and emerging local and global trends from brands to climate change. Real People is a podcast hosted by Jason Dunstone, the founder and managing director of Square Holes. Subscribe to Real People on your favourite podcast player. Jason builds on his 25 years of conducting human-centred research, interviewing average and not so average people (rich, poor, old, young, content and vulnerable) to understand what they believe and how they behave. Check out the Real People website - http://squareholes.com/realpeople Connect with Jason Dunstone on Twitter @jasondunstone - https://twitter.com/jasondunstone?lang=en Send Jason an email - [e-mail] Read more blogs from Jason Dunstone - https://squareholes.com/blog/author/jason/ Find out more about Square Holes - http://www.squareholes.com/ Produced with Apiro Media - https://www.apiropodcasts.com/