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From Boardrooms to Backyards: Rob Robichaud’s Unexpected Journey into the Turf Industry
Manage episode 450127973 series 3605124
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On this episode of Raising the Grade, I sit down with Rob Robichaud, the insightful and down-to-earth founder of Verde Valley Turf. We jumped into Rob’s journey from Detroit to Arizona, where he’s built a career centered around quality and a genuine passion for the industry.
Rob has an incredible story, with roots in resilience, from his days at boarding school in the ‘80s to climbing the ranks in big corporations. But what really captured my attention was his mission to help landscapers and homeowners alike find turf solutions that stand up to Arizona’s tough conditions.
We also talked about his unique approach to turf selection, using Arizona-specific names and designs that bring a local touch to Verde Valley Turf's products.
Rob’s commitment to helping businesses succeed is truly inspiring, and his belief in creating partnerships rather than just transactions shines through. It’s not just about turf for Rob; it’s about building relationships, supporting the community, and raising the bar for service in the industry.
Key Moments:
1:00 Who is Rob Robichaud?
8:45 How Rob entered the turn industry
15:00 Rob's unique approach to product development
25:00 What turf is best for Arizona?
45:00 Rob's business values
48:00 Rob's sales methodology
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