How to Overcome Doubt and Imposter Syndrome as a Private Practice Owner

Private Practice Unlocked: Helping Therapists Build Profitable Businesses Without Sacrificing Quality Care for Their Patients

Even the most experienced therapists struggle with doubt — especially when they’re building, growing, or evolving their private practice. In this episode, Amber gets honest about imposter syndrome: why it shows up, what it’s really trying to protect, and how private practice owners can move through it without getting stuck in fear, comparison, or perfectionism.

Amber shares a vulnerable story from her own clinical work — the moment a client’s confidence in her triggered a wave of self-doubt — and how she learned that imposter syndrome doesn’t mean you’re unqualified. It simply means you’re growing.

Listeners will learn:

• Why imposter syndrome resurfaces at every new level of business
• How isolation fuels doubt — and community dissolves it
• Why imposter thoughts aren’t evidence (they’re old programming)
• The truth that confidence comes after action, not before
• Why authenticity matters more than perfection in the therapy room
• A practical way to track wins and rebuild a grounded sense of competence

Amber reminds therapists that they are not behind, not accidental, and not alone. Imposter syndrome isn’t a sign you’re unprepared — it’s a sign you’re stretching into the next version of yourself.

Feeling ready to loosen the grip of imposter syndrome?
DM Amber on Instagram @privatepracticeunlocked and tell her the imposter lie you’re working through. She’ll help you replace it with something truer, steadier, and more empowering.

Let’s build the practice — and life — you deserve.