Partnerships, Branding, & Revenue with Josh Baker of PBR
Manage episode 303785406 series 2917034
Shownotes
(0:37) Introducing Josh Baker and PBR
(3:15) The PBR as a national lifestyle brand
(6:58) Brand success stories
(10:12) Josh’s job as CRO
(12:50) Making PBR a household name
(18:24) Myth-busting
Links
Quotes
“We’re starting to kind of crack the egg on non-endemic brands that don’t really care about bull riding per se. What they want is access to our fans.” (6:17)
“Due to how we’ve captured the market with content, if someone wants real, high production Western sports content, they have to come through PBR.” (17:57)
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