🎧 Power of Place Episode #36 | An Orcas Ethos - Craig Gibson

Power of Place - Stories of the Pacific Northwest

Join us in this episode as we explore the rural culture of Orcas Island with Craig Gibson, fourth-generation owner of North Beach Inn (NBI), located on the outskirts of the remote village of Eastsound. Craig’s forebears acquired the 100-acre waterfront fruit farm in 1911. In 1932 they constructed a handful of the 16-rustic cottages now dotting NBI’s 8-mile stretch of sandy beach, where panoramic sunsets brighten Canada’s Gulf Islands. Craig explores the sources of NBI’s longevity, its reliance on word-of-mouth marketing, and the exceptional loyalty of its customers. Born out of his family’s Scottish heritage, the business has been shaped by an evolving ethos prioritizing good relationships with family, guests, workers, neighbors, and community. Listen to an extraordinary saga of an Island family, as they steward and share the homestead into it’s second century. The episode concludes with an invitation for you to come and experience NBI yourself.

“The strangest thing that happened is we survived to the fourth generation. And they’ve done studies that say that… there’s a fifty percent chance of making it to the second generation. There’s six to ten percent chance of making it to the third generation…So that we’ve made it to the third, going on the fourth, going on the fifth…It’s quite remarkable. It is almost miraculous.” ~Craig Gibson

𝘛𝘩𝘦 𝘷𝘪𝘦𝘸𝘴 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘦𝘥 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘱𝘰𝘥𝘤𝘢𝘴𝘵 𝘴𝘦𝘳𝘪𝘦𝘴 𝘢𝘳𝘦 𝘵𝘩𝘰𝘴𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘨𝘶𝘦𝘴𝘵𝘴 𝘢𝘯𝘥 𝘳𝘦𝘧𝘭𝘦𝘤𝘵 𝘵𝘩𝘦𝘪𝘳 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘭𝘪𝘷𝘦𝘥 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘴. 𝘗𝘰𝘸𝘦𝘳 𝘰𝘧 𝘗𝘭𝘢𝘤𝘦 𝘱𝘳𝘦𝘴𝘦𝘯𝘵𝘴 𝘰𝘳𝘢𝘭 𝘩𝘪𝘴𝘵𝘰𝘳𝘪𝘦𝘴 𝘸𝘪𝘵𝘩 𝘳𝘦𝘢𝘭 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘢𝘯𝘥 𝘸𝘩𝘪𝘭𝘦 𝘴𝘰𝘮𝘦 𝘰𝘱𝘪𝘯𝘪𝘰𝘯𝘴 𝘮𝘢𝘺 𝘣𝘦 𝘤𝘰𝘯𝘵𝘳𝘰𝘷𝘦𝘳𝘴𝘪𝘢𝘭, 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘴𝘩𝘢𝘳𝘦𝘥 𝘢𝘴 𝘢𝘶𝘵𝘩𝘦𝘯𝘵𝘪𝘤 𝘦𝘹𝘱𝘳𝘦𝘴𝘴𝘪𝘰𝘯𝘴 𝘵𝘩𝘢𝘵 𝘩𝘰𝘯𝘰𝘳 𝘵𝘩𝘦 𝘤𝘰𝘮𝘱𝘭𝘦𝘹𝘪𝘵𝘺 𝘰𝘧 𝘱𝘭𝘢𝘤𝘦. 𝘊𝘰𝘯𝘷𝘦𝘳𝘴𝘢𝘵𝘪𝘰𝘯𝘴 𝘢𝘳𝘦 𝘦𝘥𝘪𝘵𝘦𝘥 𝘧𝘰𝘳 𝘭𝘦𝘯𝘨𝘵𝘩 𝘢𝘯𝘥 𝘤𝘭𝘢𝘳𝘪𝘵𝘺, 𝘣𝘶𝘵 𝘰𝘵𝘩𝘦𝘳𝘸𝘪𝘴𝘦 𝘳𝘦𝘮𝘢𝘪𝘯 𝘶𝘯𝘦𝘥𝘪𝘵𝘦𝘥 𝘵𝘰 𝘱𝘳𝘦𝘴𝘦𝘳𝘷𝘦 𝘤𝘰𝘯𝘵𝘦𝘹𝘵 𝘢𝘯𝘥 𝘴𝘶𝘣𝘴𝘵𝘢𝘯𝘤𝘦. 𝘓𝘪𝘴𝘵𝘦𝘯𝘦𝘳 𝘥𝘪𝘴𝘤𝘳𝘦𝘵𝘪𝘰𝘯 𝘪𝘴 𝘢𝘥𝘷𝘪𝘴𝘦𝘥.