Trouw Nutrition: Paul Mooney and Jim Uprichard talk about environmental footprinting services

Poultry Network Sustainability Hub

Trouw Nutrition have a clear mission; to feed the future.
And they’re leaving no stone unturned in their quest to balance the limited resources of nature with the increasingly complex demands of a growing population.
Part of the Nutreco group of companies, Trouw Nutrition have developed not one but a whole suite of environmental footprinting tools to aid agrifood supply chains to understand the emissions and impacts of a variety of food production systems, from dairy to eggs.
Paul Mooney, Poultry Director, and Jim Uprichard, Technical Manager for Sustainability, joined Tom Willings on the Sustainability Hub Podcast to discuss the MyFeedPrint range of carbon calculators and their application.
MyFeedPrint is a project five years in the making, borne of the need to understand and then mitigate the emissions created by agriculture.
Jim, bringing to bear his background in ruminant nutrition and now 34 years of experience in the business, has been a driving force throughout the development process.
Harnessing a combination of certified data sources, MyFeedPrint is designed to give feed manufacturers the ability to accurately calculate diet emissions and report to their customers.
What sets MyFeedPrint apart from the many other calculation tools in the carbon footprinting space is the sheer depth of detail available to categorise and distinguish between logistics chains.
As Paul highlights, the Global Feed Lifecycle Institute (GFLI) database has been widely adopted as a source code for animal feed raw material emissions, but the interpretation of the data differs across the market.
When DEFRA published their 2-year study into the harmonisation potential of agricultural carbon calculators earlier in 2024, the degree of divergence between the 6 tools studied was up to 450%, much of it owing to feed.
MyFeedPrint wasn’t part of the study cohort of the time, but as Paul and Jim explain in the episode, the depth of analysis provided by their tool perhaps offers agricultural businesses, codes of practice and even national authorities a unique opportunity to remove the inconsistencies of comparing results using different calculators.
MyFeedPrint could be a one-stop shop for comprehensive evaluation of firstly feed, but then individual value chain emissions via the Trouw Nutrition stable of associated calculators; MyMilkPrint, MyEggPrint and more.
Paul describes a blueprint for collaboration that Trouw Nutrition have been involved with, including a leading UK supermarket, an egg packer, the producers and the feed manufacturer.
Together, using the suite of Trouw services, the team have identified the emissions hotspots and created a strategy that could reduce them by over half. This approach is readily applicable to all, anywhere in the world.