Cory and Corey on Marketing a WordPress Product Live: Season 2 Session 2

Post Status Podcasts

In this podcast episode, Corey Maass and Cory Miller discuss the performance of their WordPress product, launched in October, during Black Friday and Cyber Monday. They talk about their marketing strategies, including the importance of building a mailing list and repurposing content from a WordCamp talk. They also discuss their target audience and the potential of their product which helps implement open graph on WordPress websites. They plan to create a presentation showcasing the benefits of OMGIMG.

Top Takeaways:

• Targeting Technical Audience: The focus of the discussion is on tailoring the presentation for a technical audience, particularly agencies and developers who already understand the concept of Open Graph.
• Channel-Specific Examples: To resonate with agencies, the plan is to provide channel-specific examples, such as Pinterest for food bloggers or Facebook for local businesses, showcasing how OMG can enhance visibility on various platforms.
• Lead Magnet Strategy: The speakers propose turning the refined presentation into a lead magnet, allowing agencies to download the slide deck as a brochure. The goal is to encourage sharing and make the information easily accessible.

🔗 Mentioned in the show:

• WordPress
• Twitter
• Facebook
• WordCamp
• Kanban
• Social Link Pages
• ChatGPT
• Pinterest
• Instagram
• Buffer
• Main WP
• Yoast
• All in One SEO
• RankMath

🙏 Sponsor: Elementor

Elementor enables web creators to build professional, pixel-perfect websites with an intuitive visual builder. Quickly create amazing websites for your clients or your business with complete control over every piece, without writing a single line of code. Join a vast community of web creators from all around the world who deliver exceptional websites using Elementor.

🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Cory Miller (CEO, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status Draft podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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