Corey and Michelle on Marketing a WordPress Product Live: Season 2 Session 4

Post Status Podcasts

In this podcast episode, Corey Maass and Michelle Frechette discuss the strategic pivot of the podcast to concentrate on marketing a WordPress product. They delve into the changes needed for their homepage, refining their messaging, and creating educational content tailored for their audience. They emphasize the importance of demystifying technical jargon like "open graph" for their customers. The episode also covers their business decisions, branding strategies, and the integration of image APIs into their plugin. They highlight the need for clear communication of the plugin's features and benefits, as well as the importance of a user-friendly website design.

Top Takeaways:

• Importance of Homepage Design: The conversation underscores the critical role of a homepage in capturing visitors' attention within a few seconds and enticing them to explore further. Corey and Michelle discuss the significance of crafting compelling visuals and messaging to keep visitors engaged.
• Consideration of Target Audience: They emphasize the importance of tailoring the homepage to different customer segments or niches, such as content creators, agencies, marketers, and bloggers. Understanding the specific needs and preferences of each group helps in creating targeted messaging and visuals.
• Show, Don't Tell: Corey and Michelle stress the value of demonstrating the benefits of their product rather than simply describing them. They discuss the effectiveness of using before-and-after visuals and examples to showcase the transformation their plugin can bring to users' websites.
• Collaborative Approach: The conversation highlights the benefits of collaboration and fresh perspectives in homepage design. Michelle's input as an outsider brings new ideas and insights to the process, helping Corey overcome analysis paralysis and make progress on refining the homepage.

Mentioned In The Show:

• Chat GPT
• Slack
• Unsplash
• Pexels
• Pixabay
• Canva
• Photoshop
• DALL-E
• Post Status
• Yoast
• Eli Finer
• Radaar
• TikTok
• Robin Williams
• Mork and Mindy

🙏 Sponsor: WordPress.com

Build and manage professional sites with secure managed hosting on WordPress.com. Beautiful themes, built-in SEO, and payment tools, and access to over 50,000 plugins. Everything you need for your business, plus 24/7 support from WordPress experts.

🐦 You can follow Post Status and our guests on Twitter:

• Corey Maass
• Michelle Frechette (Director of Community Relations, Post Status)
• Olivia Bisset (Intern, Post Status)

The Post Status podcast is geared toward WordPress professionals, with interviews, news, and deep analysis. 📝

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