Episode 32: The Truth About Growth: Why Relationships (Not Hacks) Change Everything with Selena Soo

Podcast Growth Tools: Podcast Marketing, SEO, and Monetization for Female Entrepreneurs

Ready to grow your audience, boost brand visibility, and turn media features into real business growth?

In this episode of Podcast Growth Tools, host Kylee Chandler interviews Selena Soo — renowned PR and publicity strategist for online entrepreneurs, coaches, and course creators. Selena has helped hundreds of clients land dream podcast interviews, top-tier media features (like Forbes, Business Insider, and Entrepreneur), and visibility that actually converts.

In this episode, you'll learn:

• How to get featured on podcasts and position yourself as a go-to expert
• The biggest visibility mistake online entrepreneurs are making
• Why podcast interviews are the most effective trust-building strategy
• How to pitch yourself clearly and confidently — no PR team needed
• Where to start if you’re new to publicity and personal branding
• How Selena combines evergreen sales funnels with PR to scale her business (without being online 24/7)

Timestamps:

• 02:58 - The Concept of Rich Relationships
• 06:08 - The Six Circles of Connection
• 08:58 - Energy Management and Prioritizing Relationships
• 11:52 - Navigating Introversion in Networking
• 23:15 - Curating Community Through Podcasting
• 27:07 - The Art of Asking for Help
• 32:11 - Leveraging Social Media for Rich Relationships
• 37:31 - The Importance of Sharing Your Journey

If you’re building a podcast, growing a personal brand, or ready to finally get visible in a strategic and profitable way — this episode is packed with value.

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