14. Why Consistency Isn’t Getting You Clients from Your Podcast (And What Will)

Podcast First Marketing | Podcasting Growth Strategies for Online Business Owners

If you’ve been consistently publishing podcast episodes but your client roster still isn’t growing… this one’s for you.

In this episode, I share why consistency alone won’t get you clients, and the real strategy behind using your podcast as a marketing tool, not just more content. You’ll hear how I fell into the “just show up weekly” trap myself (67 episodes deep!) and the exact mindset shift and strategy I had to make to actually see results.

Plus, I’ll walk you through what makes a client-converting podcast different from a hobby show and how small, intentional changes can move your podcast from “nice to have” to a business asset that books discovery calls.

🎧 Want my eyes on your show? Book your Get More Clients from Your Podcast Audit at allisonnitsch.com/audit and turn your episodes into a true sales funnel for your business.

READY TO MAKE YOUR PODCAST ACTUALLY BRING IN CLIENTS?

• Get More Clients From Your Podcast

FREE PRIVATE PODCAST AUDIO TRAINING

• Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

PODCAST RESOURCES:

• Podcast Hosting: Captivate (7-day free trial with my affiliate link)
• Referral Link for Descript
• Website & Blog through Showit
• Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

LET’S WORK TOGETHER

• Get More Clients From Your Podcast Audit
• Launch a Podcast
• Need Monthly Support?

CONNECT WITH ALLISON:

• Follow on Instagram - @allisonnitsch
• Threads - Follow here
• Website - allisonnitsch.com

Mentioned in this episode:

Quiz: What’s Keeping Your Podcast from Growing?

A quick, interactive quiz to uncover the hidden blocker holding your podcast back from bringing in more leads, clients, and growth - and what to do about it. http://allisonnitsch.com/quiz