Artwork

A tartalmat a PGbiz Podcast biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a PGbiz Podcast vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Player FM - Podcast alkalmazás
Lépjen offline állapotba az Player FM alkalmazással!

Why Every Game Needs a Creator Program

43:01
 
Megosztás
 

Manage episode 463607946 series 2953271
A tartalmat a PGbiz Podcast biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a PGbiz Podcast vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In 2025, gaming is no longer just about creating great games—it’s about creating thriving ecosystems. The rise of live-service models and player-driven economies means that success hinges on more than just initial downloads or launch-day hype. Studios now face a critical question: how do you keep players playing? Justin Sacks, CEO and Co-Founder of Nexus, offers a compelling answer: creator programs. These initiatives empower content creators to transform games into dynamic communities, driving retention, reactivation, and long-term growth in an industry where player loyalty is priority #1. Justin joins Peggy Anne Salz and Brian Baglow in this episode for a candid conversation on what it takes to build and maintain a world-class creator program. The group discusses why working with content creators proves to be a fantastic tool for sustainable growth, the mistakes and challenges studios face when getting started, why traditional influencer marketing falls short and how a revenue-sharing model sets both creators and studios up for success. Listen and learn!

CHAPTER TIMESTAMPS

00:00 - Intro

01:54 - Lessons from competitive gaming

03:05 - Why creator programs matter

09:10 - Managing creator programs

13:25 - What Nexus does

14:46 - Influencer marketing vs a creator program

19:35 - Streamer to studio designer pipeline

22:08 - Steps to setting up

28:35 - Small creators still perform

31:58 - Common challenges and mistakes

38:16 - Upcoming trends

39:25 - Favourite games Q&A

* * * * * * * * * * * * * * *

** Let's Connect **

👉🏻 X - https://x.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

  continue reading

158 epizódok

Artwork
iconMegosztás
 
Manage episode 463607946 series 2953271
A tartalmat a PGbiz Podcast biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a PGbiz Podcast vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

In 2025, gaming is no longer just about creating great games—it’s about creating thriving ecosystems. The rise of live-service models and player-driven economies means that success hinges on more than just initial downloads or launch-day hype. Studios now face a critical question: how do you keep players playing? Justin Sacks, CEO and Co-Founder of Nexus, offers a compelling answer: creator programs. These initiatives empower content creators to transform games into dynamic communities, driving retention, reactivation, and long-term growth in an industry where player loyalty is priority #1. Justin joins Peggy Anne Salz and Brian Baglow in this episode for a candid conversation on what it takes to build and maintain a world-class creator program. The group discusses why working with content creators proves to be a fantastic tool for sustainable growth, the mistakes and challenges studios face when getting started, why traditional influencer marketing falls short and how a revenue-sharing model sets both creators and studios up for success. Listen and learn!

CHAPTER TIMESTAMPS

00:00 - Intro

01:54 - Lessons from competitive gaming

03:05 - Why creator programs matter

09:10 - Managing creator programs

13:25 - What Nexus does

14:46 - Influencer marketing vs a creator program

19:35 - Streamer to studio designer pipeline

22:08 - Steps to setting up

28:35 - Small creators still perform

31:58 - Common challenges and mistakes

38:16 - Upcoming trends

39:25 - Favourite games Q&A

* * * * * * * * * * * * * * *

** Let's Connect **

👉🏻 X - https://x.com/pgbiz

👉🏻 LinkedIn Group - https://www.linkedin.com/groups/144491/

👉🏻 Facebook - https://www.facebook.com/PGbiz

👉🏻 Website - https://www.pocketgamer.biz

Check out more world-class speakers sharing their insights and expertise at one of our events. You can find details of our next event here - https://www.pgconnects.com/next-event

  continue reading

158 epizódok

Minden epizód

×
 
Loading …

Üdvözlünk a Player FM-nél!

A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.

 

Gyors referencia kézikönyv

Hallgassa ezt a műsort, miközben felfedezi
Lejátszás