#18 Catalina Crunch with Krishna Kaliannan

52:49
 
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Manage episode 239188689 series 2396523
A sorozat szerzője: Peppered: A Food and Beverage Marketing Podcast, Peppered: A Food, and Beverage Marketing Podcast, akit a Player FM és a Player FM-közösség fedezett fel. A szerzői jogok tulajdonosa a kiadó, nem a Player FM, és a hangfájlt a kiadó osztja meg közvetlenül a saját szerveréről. A frissítések nyomonkövetéséhez koppints a Feliratkozás gombra, vagy másold be a feed URL-t egy másik podcast-appra.
Krishna Kaliannan is the founder of Catalina Crunch, a better-for-you cereal brand that could be equated to “healthy version” Cocoa Puffs. Hailed as a breakthrough in cereal science, Catalina Crunch has that same “light and crunchy” texture and delicious sweet taste that we all grew to love in our favorite childhood cereals—but, with none of the bad ingredients—and it’s low in carbs. In addition to an exciting brand, Krishna also has an incredible story behind his product, including his health journey with Type 1 Diabetes. On this episode of the podcast, we’ll be discussing: - The story behind Catalina Crunch - Functional foods that taste delicious - Transitioning from online to retail - Competing in a mega-category - And more

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