Building Skratch Labs

Overnight Success

So many of the businesses we’ve discovered in this show have been ‘happy accidents’ so to speak, and Scratch Labs embodies that very same organic build and hustling spirit. Founded by two longtime friends, Allan Lim and Ian McGregor as both were sidelined from the sport, they both described themselves as initially too ‘lazy’ to actually sell their ‘secret drink mix’ they were making for pro cycling teams at the time. But as one thing led to another, they found themselves in their kitchens making their products, mixing drink powders in paint shakers, and throwing pizza and beer parties with their friends to fulfil orders.

In an absolutely crowded market of nutritional products, these two, with no business experience were able to work their way to become one of the biggest little brands in the sports nutrition world.

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