E139: The future is members only fashion brands.

OPERATORS

Jon Buscemi joins the podcast to discuss his journey from trend forecasting at DC Shoes to founding his iconic luxury sneaker brand. He shares the inside story of selling his brand to private equity and how their strategy to create an attainable luxury diffusion line was the "kiss of death", violating the rules of luxury pricing. Buscemi argues that fashion's monoculture is dead, replaced by micro-communities, and that social media has killed the discovery aspect of fashion. He details how his new members-only golf brand Redan, is built on scarcity and community, predicting that this "members-only" model is the future trend for fashion.

Chapters:

00:00:00 - Introduction

00:03:31 - The $1000 Sneaker

00:18:00 - From DC Shoes to Tribal Fashion Trends

00:33:17 - Selling to Private Equity

00:45:14 - Networking, Signaling, & The "Members-Only" Brand

00:59:11 - Can a Monoculture Brand Still Be Built Today?

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