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E062: Special Guest Episode: Growth Marketing Ft. Sarah Carusona
Manage episode 425704118 series 3473759
A tartalmat a OPERATORS biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a OPERATORS vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
00:00 Introduction
08:09 Navigating the Agency Landscape and the Role of ERPs in E-commerce
14:51 Segmenting Advertising Strategies for New and Returning Customers
24:21 Challenges in Measuring Customer Acquisition Costs
27:08 Utilizing Data Warehouses and Technologies for Customer Analysis
31:51 Tracking and Attributing Customer Data
41:18 The Power Law Distribution of Customer Behavior
49:26 TV and Influencer Marketing as Awareness Plays
54:31 Understanding the Media Mix and Targeting the Core Group of Customers
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/
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