024. Importance of Having a Social Media Strategy with Sabrina Meyers

Online Events Made Simple

Have you been wondering how to make the big pivot to virtual events? Are you a complete newbie when it comes to event technology and the virtual event world? As we speak with guest speakers and discuss our own experiences with the virtual and hybrid event industry, we will be going through the challenges you may face along the way and how to overcome these.

With the current situation, the rise and requirement for virtual and hybrid events are definitely on the rise - have you made the move yet? Listen to our live podcast every week on our Facebook page, or you can listen to the podcast version to find out how you can make your online events simple.

In this episode, we’re joined with Sabrina Meyers, Founder of Hot Hosptaility Exchange. Sabrina is an event planner, social media strategist and industry vlogger. Founder of her brand, Hot Hospitality Exchange and soon to launch online training academy working with individuals, suppliers and brands in the event industry on how to optimise their online presence and visibility through social media.

Sabrina discusses the importance of having a social media strategy and how it can make you visible when organising events and promoting your personal brand. We discuss how to become more visible on your social platforms and why you shouldn’t just upload any contact to all of your socials. Consistency is a massive theme of this podcast and we talk about why, being in marketing, it is so important to be consistent with your brand.

How Sabrina started up in the industry (01:18) how virtual audiences engage through videos (07.32) what the algorithm means for social media and how to keep it up (12:33) how to start a social media strategy (17.30) how you can schedule posts to save time and stay consistent (21.19) think about your audience vs your content (24.00)

EVENTMIND is a market leader in the virtual meetings and events sector. EVENTMIND provides training, consultancy and delivery for businesses looking to engage virtually with their audience and community. You can give us an email on [e-mail] or alternatively call us on 0330 133 3485.

​EventMind does not endorse any particular virtual event platform or software. We review the platforms available on the market monthly (through a combination of client feedback, test events and demos). There’s no platform which is an ‘all in one’ or ‘all inclusive’ solution when it comes to virtual event platforms. Bear in mind, most virtual event platforms were originally live event apps or software. Covid19 accelerated many platforms to pivot into creating virtual event solutions. In the long run, this seems to be a smart move as hybrid events are likely to become standard (especially if you understand how to monetize hybrid events and maximise global audience reach).