The Dirt Company | Zero to 100,000 Customers, Cleaning up Laundry, Less is Best Approach, Unicorns vs Lemonade Stands, Creating Australia's First Circular Packaging Brand with Founder Frankie Layton | Ep 92.

One Wild Ride with Pru Chapman

Frankie Layton is the founder of The Dirt Company, Australia’s first circular packaging brand. Frankie’s passion for sustainability began while working on superyachts, witnessing ocean waste. With a background in strategic consulting, she launched The Dirt Company to tackle household product packaging waste. Since 2017, The Dirt Company has gained 100,000+ customers and prevented over 75 tonnes of plastic waste through innovative laundry products in dispenser bottles replenished with reusable refill packs.

Mentioned in Conversation:

• The fascinating origin story of The Dirt Company that started in the middle of the Atlantic Ocean.
• Their revolutionary journey as Australia’s first completely circular packaging brand.
• How they’re creating big impact, one laundry at a time.
• Frankie’s take on sustainability and how to spot greenwashing.
• The big, inspiring, and ambitious plans for The Dirt Company and how Frankie plans on achieving them in a sustainable way.

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