One Thing Real Quick podcast

Player FM - Internet Radio Done Right

Dodano six lat temu

A tartalmat a Evan MacDonald biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Evan MacDonald vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/biscuits-jam-2787342">Biscuits & Jam</a></span>

1
Biscuits & Jam

Leiratkozás

4 napja4d ago

Leiratkozás

Heti

In the South, food and music go hand in hand. They define much of what we think of as Southern culture, and they say a lot about our past, our present, and our future. Each week, Sid Evans, Editor in Chief of Southern Living, sits down with musicians, chefs, and other Southern icons to hear the stories of how they grew up, what inspires them, and why they feel connected to the region. Through honest conversations, Sid explores childhood memories, the family meals they still think about, and the intersection of food and music in their lives. Always surprising, always engaging, Biscuits & Jam is a celebration of the South—and the people who are moving it forward every day. New episodes every Tuesday.

One Thing Real Quick

Megosztás

Sorozat kép•Feed

A single question sparks a focused interview with a creative leader. Host and Graphic Designer Evan MacDonald invites a variety of creatives including designers, filmmakers, writers, musicians, photographers, and others who use creativity each day in their work. Each conversation sheds light on a small corner of the creative world. The show seeks to bring forward stories and insights relevant to all creative people in a spirit of inclusion and a belief that everyone has something to add to the larger conversation about design and creativity.

18 epizódok

#Fine Arts #Arts #Music #Graphic Design #Design #Creativity #Creative Process #Filmmaking #Photography #Industrial Design #Evan MacDonald #Freelancing

One Thing Real Quick

updated 6 éve

Megosztás

Sorozat kép•Feed

18 epizódok

#Fine Arts #Arts #Music #Graphic Design #Design #Creativity #Creative Process #Filmmaking #Photography #Industrial Design #Evan MacDonald #Freelancing

Alle Folgen

One Thing Real Quick

1
Lex Noteboom of The Deca Tapes (Part 2) 52:03

6 years52:03

Lejátszás később

Listák

Tetszik

Kedvelt

52:03

We’re picking up part two of an audio documentary about an audio drama. Lex Noteboom is an independent podcast creator from Amsterdam. He’s the creator of an audio drama called The Deca Tapes. It’s a sci-fi-ish dystopian-future mystery show. In March of 2018, Lex quit his job and spent a year writing, directing and producing the podcast. In this second part of the story, we follow Lex’s process week by week as he works to build an audience for The Deca Tapes. Evan interviewed Lex before, during and after the release of all eight episodes, following his process for about 10 weeks. Listen for a break down of six things that Lex did to promote the show and hear the result of his work. The Question Same as the first part: How do you build an audience for a creative work? We talked with some other podcasters to tell this story. Indie podcast supporter, Zach Auld of a show called Podcast Junkie and podcasting veteran, Evo Terra. While we’re talking with a lot of podcasters, these principles can be applied to just about any other kind of creative endeavor. This episode was created and produced by Evan MacDonald. Edited by Evan with some help from John M. Craig, our associate producer. Sound design, music, and scoring by Evan MacDonald. Notes and Links Listen to the Deca Tapes: https://fanlink.to/TDT The Deca Tapes website: https://www.thedecatapes.com/ Find The Deca Tapes on Social: Twitter & Instagram Podcast Junkie, the podcast, can be found here: https://www.castjunkie.com/ Join the Podcast Junkie discord server here: https://discordapp.com/invite/napQ3Cb Get Evo Terra’s podcast here: https://podcastpontifications.com/ and Simpler Media Productions at http://PodcastLaunch.pro The Infinite Dial (the report Evo Terra referenced) The One Thing Real Quick website: http://onethingrealquick.com/ Find @OTRQpodcast on Twitter , Instagram and Facebook Write a review or leave a rating for OTRQ at https://podcasts.apple.com/us/podcast/one-thing-real-quick/id1448979948…

One Thing Real Quick

1
Lex Noteboom of The Deca Tapes (Part 1) 16:10

6 years16:10

16:10

Lex Noteboom is an independent podcast creator from Amsterdam. He’s the creator of an audio drama called The Deca Tapes. It’s a sci-fi-ish dystopian-future mystery show. In March of 2018, Lex quit his job in advertising and spent a year writing, directing and producing the podcast. And then leading up to its March 2019 release, Lex started to promote the show. The Question How do you build an audience for a creative work? This is part one of a two-part audio documentary about Lex’s process of finding (or creating) an audience for The Deca Tapes. We interviewed Lex before, during and after the release of all eight episodes, following his process for about 10 weeks. This episode centers around a conversation we had in the week leading up to the show's debut. Links and Notes: Listen to the Deca Tapes: https://fanlink.to/TDT The Deca Tapes website: https://www.thedecatapes.com/ TDT Social Pages: Twitter & Instagram The One Thing Real Quick website : http://onethingrealquick.com/ Find @OTRQpodcast on Twitter , Instagram and Facebook Write a review or leave a rating for OTRQ at https://podcasts.apple.com/us/podcast/one-thing-real-quick/id1448979948 One Thing Real Quick is created and produced by Evan MacDonald. John M. Craig is our Associate Producer. Music by Evan MacDonald.…

One Thing Real Quick

1
Rachel Alina – Mixing Engineer 32:51

6 years32:51

32:51

Meet Rachel Alina, a Brooklyn-based mixing engineer, poet, and instructor at Berklee College of Music. She's been in the studio with Gabriel Garzon-Montano, Katy Perry, King Garbage, Selena Gomez, Greg Wells, Helado Negro, Stephen Marley and others. She's worked in some of today's legendary studios and learned from the best in the music business. The Question What role has mentorship played in your development as a professional creative? In this interview, we talk about Rachel's path from graduation from Berklee up through today, discussing her mentors along the way. Rachel's experience with mentors of all kinds has given her an open approach to receiving and giving mentorship. Notes and Links: Visit Rachel Alina's website here: http://www.rachelalina.com/ Preorder her book of poetry, Locals here: http://smarturl.it/locals-ifyouswim Follow Rachel Alina on Twitter: @rachalina : https://twitter.com/rachalina And on Instagram: @rach.alina http://instagram.com/rach.alina Learn about Berklee College of Music at: https://www.berklee.edu/ and https://online.berklee.edu/ You can watch Rivers & Tides, the film Rachel mentions in the interview, here: https://www.youtube.com/watch?v=8WP2AfqyOsI Find One Thing Real Quick on Twitter , Instagram , and Facebook (@OTRQpodcast for all three) Subscribe and leave a rating and review at Apple Podcasts (or where ever you like to listen) Get audiobooks from Libro.fm (use the offer code OTRQ and get three for the price of one)…

One Thing Real Quick

1
Eric Karjaluoto – Designer & Author 28:06

6 years28:06

28:06

Eric Karjaluoto a Vancouver BC based designer. He’s one of the two guys behind SmashLAB, a small design studio which he co-founded 19 years ago. Clients include Arc’teryx, Saltspring Soapworks, The Nature Conservancy, The Vancouver Aquarium, and a bunch more. He’s written two books, The Design Method and Speak Human. And together with his business partner, Eric Shelkie, he’s built a handful of useful side projects, including Officehours, Campnab, and Emetti, to name a few. The Question: How do we slow down and focus on what really matters? I was sent a link to one of Eric’s blog articles , How to Keep Sane, In Faketopia. After reading it, I sent Eric an email and asked him to tell me more about the ideas from his article. In our conversation we talk about the fakery in social media, the idea that feeding the ‘social media beast’ doesn’t do anything to help our us reach our career goals, and how being real about what’s most important can help us get more out of life and work alike. In short, we’re talking about how to tidy up our list of priorities. Links SmashLAB (where Eric works) http://www.smashlab.com/ Eric Karjaluoto’s Website (where he writes) http://www.erickarjaluoto.com/ The article we talked about today http://www.erickarjaluoto.com/blog/how-to-keep-yourself-sane-in-faketopia/ Eric’s Twitter is @karj Eric make products including Campnab , Officehours , and Emetti We are all famous to a few people — Having cancer on social media Go listen to Design Tomorrow (a podcast about design, technology and being human) https://podcasts.apple.com/us/podcast/design-tomorrow/id1433919260?mt=2 Find One Thing Real Quick on Twitter , Instagram , and Facebook (@OTRQpodcast for all three) Subscribe and leave a rating and review at Apple Podcasts (or where ever you like to listen) Get audiobooks from Libro.fm (use the offer code OTRQ and get three for the price of one)…

One Thing Real Quick

1
Mary Kate McDevitt – Illustrator & Lettering Artist 35:03

6 years35:03

35:03

The Guest Mary Kate McDevitt is a designer, illustrator, and lettering artist from Philadelphia. Her unique and engaging style embraces the hand-made. Her work has been featured in various print and online publications. Clients include Smuckers, Sesame Street, Nike, AT&T, Target, Nintendo, Chronical Books, and way more. She has published multiple books on illustration and lettering and she teaches workshops online and in person. Go check out her work at marykatemcdevitt.com . The Question How does where you are, affect what you make? The Notes Our conversation is all about location. The context in which Mary Kate finds herself, and how living in different cities has impacted her career and work. We explore geographical locations and locations within her neighborhood and even within her studio space. We discuss remote working, the value of big and small cities, coffee shops, large work tables, tin cars and talking skeletons. Subscribe, rate and review this podcast now and you'll make our whole day. Links Mary Kate McDevitt’s website: https://www.marykatemcdevitt.com/ Follow Mary Kate on social: @marykatemcdevitt on Instagram , @marykatemcd on Twitter . Our website: http://onethingrealquick.com/ Follow @OTRQpodcast on Instagram , Twitter , and Facebook . Get two free audiobooks from our sponsor, Libro.fm . Can’t Stop, Won’t Stop, A History of the Hip-Hop Generation By Jeff Chang | Audiobook | Eyeballbook I'll Be Gone in the Dark by Michelle McNamara | Audiobook | Eyeballbook…

One Thing Real Quick

1
Brand Naming Expert Misty Johnson 18:52

6 years18:52

18:52

The Guest Misty Johnson is a brand strategist with a specialty in brand naming. She has nearly 20 years experience helping brands name, rename, merge, name products, name services, and name just about anything that has to do with brands. The Question "How do you respond when people react negatively to brand name changes?" The Notes This week we’re announcing a name change for the podcast. Okay, not really, but almost. We called in an expert to discuss process of naming companies and branded stuff, the pitfalls of renaming and how to do it in a way that makes it easier to be accepted by the people who loved the old name. Here some links to explore: https://www.ratebeer.com/beer/miller-fortune/246798/ https://www.interbrand.com/ http://www.onethingrealquick.com/ http://twitter.com/OTRQpodcast/ http://instagram.com/OTRQpodcast/ http://libro.fm/redeem/OTRQ…

One Thing Real Quick

1
Designing a Creative Culture 20:02

6 years20:02

20:02

This week on the podcast, we’re playing a presentation made by Evan MacDonald about creativity. Back in August of 2017, Evan was invited to speak at the International Design Conference hosted by the Industrial Designers' Society of America. He spoke about the role and importance of creativity in company culture, citing specific examples from his time as Design Director at Freefly Systems. The Question There wasn’t really a question, but here is some food for thought: “Who gets to own the label of ‘creative?’” Notes Find more about Freefly Systems at: http://freeflysystems.com Learn about the last big thing Evan did at Freefly here: http://gomovi.com Watch the Dronesurfing video mentioned in the talk here: https://www.youtube.com/watch?v=BuRf6r0LuL8 Watch the full design talk, complete with visual aids at: https://evanmade.com/idsa-2017-talk Follow @OTRQpodcast on Twitter , Instagram and Facebook . Follow @evanmacdonald on Twitter and Instagram . The book Evan just started: audiobook | eyeballbook Get 2 free audiobooks from the best audiobook seller in the business (and support this podcast!). Use the offer code OTRQ at Libro.FM to get a screamin’ deal. Buy one book, get three for free. Cool!…

One Thing Real Quick

1
Dustin Lau – Film Composer & Producer 29:54

6 years29:54

29:54

The Guest Dustin Lau is a musician, songwriter, film composer and producer living in Redlands California, whose work appears on everything from feature length documentaries to short TV spots. He’s performed live on stages around the world, worked with other artists as a producer, and explored a broad pallet of styles and sounds in his compositions. The Question “How do you calculate the risks needed to live a creative life?” The Notes Like many full-time creatives, Dustin has made what appear to be blind leaps in pursuit of creative opportunities. From dropping out of college to leaving behind stable employment. In this episode, we discuss his risk analysis, or a lack thereof, and try to identify what elements or ingredients were present when taking risks that gave him the confidence to choose to live a creative life. Here some links to explore: Links for Dustin Lau: Listen on Musicbed: https://www.musicbed.com/artists/dustin-lau/43409 Listen on SoundCloud: https://soundcloud.com/dustinlau Twitter is @dustinlaumusic Instagram is @dustinlaumusic The new EP on Musicbed: https://www.musicbed.com/albums/the-way-we-see-the-world/4482 Beyond Karma Film Trailer: https://www.youtube.com/watch?v=MTV2VCxRxto Like We Don’t Exist Film: https://vimeo.com/260495758 All about Musicbed: Website: https://www.musicbed.com/ Work on a custom score with Dustin (or other composers): https://www.musicbed.com/custom-music Follow One Thing Real Quick: On Twitter at @OTRQpodcast On Instagram at @OTRQpodcast Follow the host at @evanmacdonald on Twitter And the same @evanmacdonald on Instagram. Please subscribe, rate and review this show. One Thing Real Quick is produced by Evan MacDonald. Editing help from John M Craig. Music this week by our guest, Dustin Lau. Learn more about the show at onethingrealquick.com Books! How Music Works by David Byrne ( audiobook | eyeballbook ) Use the offer code “OTRQ” at Libro.fm and get all three of those audiobooks for the price of one!…

One Thing Real Quick

1
Niles Grey – Filmmaker 29:55

6 years29:55

29:55

Niles Grey is a filmmaker and director with experience working independently and on the content teams at both GoPro and Moment. His work at GoPro and Moment has given him a unique experience leveraging the every-improving technology found in small cameras, most recently, mobile phones. The Question “What attracts you to these little cameras?” The Notes This week we discuss the benefits of shooting films with a “small footprint,” as Niles puts it. While mobile phone photography and cinematography are paces behind what industry professionals use for major productions, the technology is advancing and shrinking at an incredible rate. With a little help from small hardware add-ons and apps that give users access to manual controls, people like Niles (and really, all of us) can create content that defies the expectation of such a ubiquitous piece of technology. In this episode, we also hear a little bit from Able Parris (AKA: Kamuter). Able makes music entirely on his iPhone, furthering the idea that mobile phones can be used for so much more than watching movies or playing games. Create With Your Phone The Moment App This one works with iPhone and Android. Access to log mode and raw photo mode. Great for still photography and video. Free with optional upgrade to “pro” via in-app purchase (for $4.99) Auxy App for iOS. This is what Able Parris uses for his Kamuter project. Mobile music creation studio with tons of sounds and effects. Free with limited demo sounds. Free trial with everything unlocked and a monthly subscription to use all the sounds. This one is addicting, even in “Demo mode.” More? If you have a favorite app for creating awesome stuff, tell us about it. Send us a tweet at @OTRQpodcast! Giveaways This week we are giving away a Moment Anamorphic lens, worth about $150! At the end of this episode, we’ll announce the winner of the giveaway from episode 007. Get all the info about both giveaways at http://onethingrealquick.com/giveaway Call us! Call 405 373 OTRQ (405 373 6877) and tell us any story about procrastination. We might just put your messages on a future episode. Here are a ton of links to explore: Links for Niles Grey: Twitter is @nilesgray Instagram is @nilesgrey Check out Niles’ reel: https://www.youtube.com/watch?v=FYl66OvZkKM All about Moment: Moment website: https://www.shopmoment.com/ Moment Invitational Film Fest. 20119: https://www.shopmoment.com/the-moment-invitational-film-festival Some cool videos shot on phones: https://www.youtube.com/watch?v=Zbyx37mMwpA https://vimeo.com/262779667 https://vimeo.com/245597164 https://www.youtube.com/watch?v=bBxyKWvZsqw Able Parris and Kamuter: His Twitter is @ableparris Instagram is @ableparris Find all things Kamuter at http://kamuter.world Follow Kamuter on Instagram at @kamuter.world Follow One Thing Real Quick: On Twitter at @OTRQpodcast On Instagram at @OTRQpodcast Follow the host at @evanmacdonald on Twitter And the same @evanmacdonald on Instagram. Please subscribe, rate and review this show. One Thing Real Quick is produced by Evan MacDonald. Editing help from John M Craig. Music this week by Kamuter. Learn more about the show at onethingrealquick.com Oh yeah! Books! Shantaram ( audiobook link ) The Winter of Our Discontent ( audiobook link ) 12 Rules for Life, An Antidote to Chaos ( audiobook link ) Use the offer code “OTRQ” at Libro.fm and get all three of those audiobooks for the price of one!…

One Thing Real Quick

1
Graphic Designer Seth Lucas 29:47

6 years29:47

29:47

Seth Lucas is an illustrator and designer with a BFA in graphic design. He is the co-creator of Ello There Outdoors, selling prints and accessories supporting the National Parks and outdoors. He lives in Indianapolis, Indiana, with his wife and daughter. The Question “What do you do about unfinished projects?” The Notes Seth was the first interview I did for this podcast. Not this episode, but another attempt at an interview, was created a year ago. After this first draft of sorts was created, I sat on the project for almost a full year. And so, I’ve called Seth back to ask about his experience with projects that get stuck in limbo. Together we discuss some projects that Seth let sit unattended for a little too long, and a bit about how he got them back on track. If you have a project sitting in limbo, we want to hear about it. Call 405 373 OTRQ (405 373 6877) and tell us about a project that you know you should finish. Or share a project that you finally finished! We’ll put your messages on a future episode. You can see Seth’s work at www.ellothere.com and you can follow along on Instagram at @ellothereoutdoors . Here is a link to the National Park poster: https://ellothere.com/collections/national-park/products/national-park-checklist-map-1 Here is a peep at the Baseball Stadium map: https://www.instagram.com/p/Bg7I3NlHlLa/ Here is a link to a YouTube video of our first interview (you really don’t need to watch this) https://youtu.be/qEISH4CBXY8 Please subscribe, rate and review this show. One Thing Real Quick is produced by Evan MacDonald. Tweet him at @evanmacdonald or follow the show at @OTRQpodcast on Twitter and Instagram . Learn more about the show at onethingrealquick.com Use the offer code “OTRQ” at Libro.fm and get three audiobooks for the price of one!…

One Thing Real Quick

1
Leslie Chapman – Goldsmith 27:08

6 years27:08

27:08

Leslie Chapman is a Canadian goldsmith from Yukon Territory. In the 70’s she and her husband left Calgary Alberta as part of the “back to the land” movement, building their own home in an area that they would later discover was a gold mineral deposit. This would lead to another discovery, the art of goldsmithing. The Question: “How important is your connection with the source of your materials to your creative work and process?” Leslie shares some insights about what she calls a “chain of custody.” From environmentally conscious gold mining practices to hand forming each piece of jewelry, the objects she is designing pass from the earth, into her hands, and finally into the hands of her customers. Check out Leslie’s work at http://fortymilegoldworkshop.ca . One Thing Real Quick is produced by Evan MacDonald. Music by Evan. Editing help this week by John M Craig. Follow the show at @OTRQpodcast on Twitter and Instagram . Find Evan on Twitter and Instagram at @evanmacdonald Learn more about this podcast at onethingrealquick.com. Email us at podcast@onethingrealquick.com and now you can call and leave us a voicemail at 405 373 OTRQ (6877). “Why call?” you ask? Why not?! Support our sponsors. Use the offer code “OTRQ” at Libro.fm and get three audiobooks for the price of one! Oh, and that book mentioned at the end is called Blue Latitudes , by Tony Horwitz.…

One Thing Real Quick

1
Brad Woodard of Brave the Woods – Illustrator 28:44

6 years28:44

28:44

Brad Woodard is an Illustrator and designer who, along with his wife, Krystal, operates the studio Brave the Woods. Brad has worked with Target, Baskin Robbins, Simon and Schuster, Intel, Harley Davidson, Honda and loads of others. He teaches workshops in person and online. His classes on the Skillshare platform have been taken by over 50,000 people. His work has been featured in HOW, Communication Arts, Grain Edit and more. The Question “What has been the most effective way you’ve found to promote your illustration business?” The Notes In our interview, Brad shares insights about self promotion. We discuss his work with Skillshare, the assets and creative resources he’s created for RetroSupply , and how interacting with others in the creative community all play a role in the promotion of his studio. As you listen, you’ll hear us dig deeper into the topic to find the heart of the issue, his true secret to success. Brad’s work can be seen at www.bravethewoods.com . Follow him on Instagram and Twitter at @brave_the_woods. Be sure to check out Skillshare.com . It’s a online learning platform with courses on everything from illustration (like the courses taught by Brad) to cooking, technology to business. While we speak warmly about Skillshare in this episode, we did not receive any compensation and this episode is no way intended to be an advertisement for their services. We just genuinely like them. At the endroll, we mention Creative Mornings . They have great talks in the archive that you can watch online and many cities have monthly in-person events for free. Check them out. You’ll be glad you did. https://creativemornings.com/ One Thing Real Quick is produced by Evan MacDonald. Tweet him at @evanmacdonald or follow the show at @OTRQpodcast on Twitter and Instagram . Learn more about the show at onethingrealquick.com Use the offer code “OTRQ” at Libro.fm and get three audiobooks for the price of one!…

One Thing Real Quick

1
James Best – Comedy Writer 25:48

6 years25:48

25:48

James Best is an Emmy nominated television writer living in New York City. His first tv gig was writing twitter and webseries for 30 Rock. From there he wrote for VH1, Billy on the Street, and Nickelodeon's comedy/mystery show Welcome to the Wayne. Currently, he's developing comedy and animation pilots for studios in LA and writing sketches for the reboot of Studio C. But that's just what everyone does with a Master's in Poetry from NYU. The Question “How does failure fit into your creative process?” In our interview, James tell two stories of incredible luck. One which started his TV writing career was birthed into existence, and another where he completely miffed it. We also talk about the role of failure in the creative process. He shares some sage wisdom about destruction, why creating “the worst piece of crap in the world” can be a step to success, and how solving for not X is a great way to find a creative spark. Find more about James Best on Twitter and Instagram , he is @jamesbestiv on both. See more of his work at www.freejamesbest.com . One Thing Real Quick is produced by Evan MacDonald. Tweet him at @evanmacdonald and learn more about the show at onethingrealquick.com Use the offer code “OTRQ” at Libro.fm and get three audiobooks for the price of one!…

One Thing Real Quick

1
Experience Designer Lauren Celenza of Google 23:41

6 years23:41

23:41

Not many will argue that travel is an eye and mind opening experience. Obviously, expanding your vision is valuable to anyone working in a creative capacity. In my conversation with Google designer Lauren Celenza, I ask “What impact has travel had on your work?” This week, Lauren shares some great insights, including how to involve the people you’re designing for more directly in the design process. She shares with us stories from her travels across six contents, insights about design research, and some tips for enhancing travel so it can elevate your creative thinking. This episode is sponsored by Libro.fm. Use the offer code “OTRQ” to get two audio books for the price of one! https://libro.fm/redeem/OTRQ…

One Thing Real Quick

1
Sinkane – Musician 21:23

6 years21:23

21:23

Understanding where a creative comes from can go a long way in understanding their creative work. Sinkane (the music of Ahmed Gallab) writes music rich with references to his homeland, Sundan. In this episode, Sinkane talks about how his parents moved the family from Sudan to the United States after the government was overthrown in the late 1980’s. He answers the question, “What role does your history and your origins as a Sudanese American have on the music that you write?” Sinkane is one of my favorite musicians right now, producing African inspired music that connects the listener to his story. Sinkane also acted as the musical director for the supergroup ‘The Atomic Bomb! Band,’ a tribute to Nigerian musician William Onyeabor. Learn more about Ahmed and his music at https://cityslang.com/artists/sinkane . Follow him on Twitter and Instagram at @Sinkane.…

Üdvözlünk a Player FM-nél!

A Player FM lejátszó az internetet böngészi a kiváló minőségű podcastok után, hogy ön élvezhesse azokat. Ez a legjobb podcast-alkalmazás, Androidon, iPhone-on és a weben is működik. Jelentkezzen be az feliratkozások szinkronizálásához az eszközök között.