AO - Let's Go - With John Roberts Founder Of Appliances Online On Brand With ALF & Rory Sutherland podcast

A tartalmat a Rob Jones and Ultimate Content biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Rob Jones and Ultimate Content vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.

On Brand with ALF & Rory Sutherland »
AO - let's go - with John Roberts founder of Appliances Online

13d ago 1:12:50

Megosztás

MP3•Epizód kép

John Roberts started Appliances Online for a £1 bet in the pub on Christmas Eve 1999 with his mate. Today it's known as AO.com and it's a huge success in the provision of white goods and now tv and entertainment, smart tech, computing and more. John tells Rory how the company has focused on superb customer service to differentiate itself from its competitors and he outlines the thinking behind their sponsorships and marketing. Interestingly, having started by mailing brochures and then moving totally online, they are beginning to mail mini-brochures again. AO is now a totally vertically integrated business and John envisages a time, not far away, when they will be able to recycle every element of a piece of white goods into something brand new. AO also operate as a white label delivery business for a number of well known brands. This is a phenomenal 21st century success story.

If you want to do business with the UK’s leading brands Request an ALF Insight demo.

John Roberts supports the national youth charity, Onside, find out more here...

https://www.onsideyouthzones.org

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48 epizódok

#Business #Ultimate Sound #Rob Jones