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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
November 3rd: 2024 - What I Know November - Mike Miller
Manage episode 448661116 series 1973471
A tartalmat a Nova Church and Nova Church Halifax biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Nova Church and Nova Church Halifax vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
November 3rd: 2024 - What I Know November - Mike Miller by Nova Church Halifax
…
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291 epizódok
Manage episode 448661116 series 1973471
A tartalmat a Nova Church and Nova Church Halifax biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Nova Church and Nova Church Halifax vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
November 3rd: 2024 - What I Know November - Mike Miller by Nova Church Halifax
…
continue reading
291 epizódok
Tous les épisodes
×January 5th : 2025 - By His Spirit - Mike Miller by Nova Church Halifax
November 24th: 2024 -Care For The Coal - Paul Fraser by Nova Church Halifax
December 22nd : 2024 - Sudden Correction - Mike Miller by Nova Church Halifax
November 17th: 2024 - The God Who Sees Me- Mike Miller by Nova Church Halifax
![Artwork](/static/images/128pixel.png)
1 December 15th : 2024 - Sudden Provision - Mike Miller 1:05:07
1:05:07
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December 15th : 2024 - Sudden Provision - Mike Miller by Nova Church Halifax
December 8th : 2024 - Sudden Direction - Mike Miller by Nova Church Halifax
December 1st : 2024 - Sudden Miracles - Mike Miller by Nova Church Halifax
November 10th: 2024 - Sharing Strategy- Mike Miller by Nova Church Halifax
November 3rd: 2024 - What I Know November - Mike Miller by Nova Church Halifax
October 27th : 2024 - Your Kingdom Come - Mike Miller by Nova Church Halifax
October 20th : 2024 - I Need A Word From God - Matt Starrett by Nova Church Halifax
October 13th : 2024 - We Need A Harvest - Mike Miller by Nova Church Halifax
September 29th : 2024 - Still God - Mike Miller by Nova Church Halifax
September 22nd : 2024 - Treasure Hunters - Mike Miller by Nova Church Halifax
September 15th : 2024 - But Wait There's More - Mike Miller by Nova Church Halifax
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Nova Church Halifax Podcast
![Nova Church Halifax Podcast podcast artwork](/static/images/64pixel.png)
September 8th : 2024 - President, Prime Minister & Jesus - Mike Miller by Nova Church Halifax
August 25th : 2024 - Baptisms by Nova Church Halifax
August 18th : 2024 - Remember My Chains by Nova Church Halifax
August 11th : 2024 - Psalm 119 - Mike Miller by Nova Church Halifax
August 4th : 2024 - DTR - Mike Miller by Nova Church Halifax
July 28th : 2024 - Psalm 25 - Matt Starrett by Nova Church Halifax
July 21st : 2024 - Psalm 46 - Brent Enget by Nova Church Halifax
July 14th / 2024 - Listen & Obey - Matt Litow by Nova Church Halifax
July 7th : 2024 - Psalm 63 - Mike Miller by Nova Church Halifax
June 23rd : 2024 - Psalm 23 - Mike Miller by Nova Church Halifax
June 16th : 2024 - Psalm 78 - Mike Miller by Nova Church Halifax
Apr 21st 2024 - Keys - Week 7 - John 14:13 - Mike Miller by Nova Church Halifax
Apr 14th 2024 - Keys - Week 6 - Romans 10:9 - Mike Miller by Nova Church Halifax
Apr 7th 2024 - Keys - Week 5 - Matthew 6:33 - Mike Miller by Nova Church Halifax
Mar 24th 2024 - Keys - Week 4 - Philippians 4:6-8 - Mike Miller by Nova Church Halifax
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