135# How Developers Impact Price Benchmarks in Growth Areas

NOTG - Nuggets on the Go by PropertyLimBrothers

Melvin from PropertyLimBrothers dives into the pre-catalyst opportunity framework—an approach that identifies growth zones before catalysts are fully realised. Using examples from project performances in Lentor and Bayshore, Melvin analyses how early developments around future MRT lines or major townships can offer strategic entry points before prices are driven by demand.

The discussion also introduces the concept of the double catalyst PSF push—a scenario where both new launches and resale properties experience a price acceleration due to surrounding transformation. Key distinctions between freehold resale and 99-year leasehold new launches are examined through buyer psychology, lease decay, and audience size, highlighting why quantum and PSF play different roles depending on the property’s profile.
If you’re evaluating growth potential in URA-marked areas or considering how to time your entry for future resale gains, this episode offers grounded perspectives.

0:00 - Intro
1:18 - Introduction to Pre-Catalyst Opportunity
1:38 - Why Springleaf Residence Did Well
2:01 - FIrst Mover - Lentor & Springleaf
2:27 - First Mover Example - The Sail @ Marina Bay
3:11 - Bayshore Master Plan
4:26 - First Bayshore New Launch Plot
5:04- Demarcation of Bayshore
6:02 - Key Difference of Bayshore Demarcation
6:40 - Pricing Benchmark for Bayshore
8:44 - Freehold vs 99-year
9:43 - Double Catalyst Appreciation Push
10:56 - Identifying Features for a Property That Fulfils the Criteria
11:19 - Why Is Buyer Audience Important
12:25 - Audience Size
13:10 - Recap