#6 - Orange Frames, Metallica Concert and Furniture Shopping

No Strings Attached – Untangling Conversations About Shady Topics

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Episode Description: In this episode, Roger dives deep into seemingly disconnected stories that ultimately weave together to reveal a fundamental truth about business and life. From the audacity of choosing orange glasses to a masterclass in customer service from none other than Metallica, and even a minor mishap with an oversized couch. Discover why the true essence of your brand lies in making clients feel "relieved, seen, and taken care of."

Key Takeaways From This Episode:

• The Color of Audacity (and Authenticity): Why a pair of orange glasses can be the perfect symbol of who you are and how that reflects in your business. It's about evolving without losing your essence.
• Metallica: A Masterclass in Customer Experience: How a band with 43 years on the road still delivers a show with fire, professionalism, and humility. The lesson in truly connecting with your audience, making them feel like you're there for them.
• The Couch That Didn't Fit and the Grace of Good Service: A hilarious (and slightly embarrassing) story about a measurement mistake and how the empathy of a furniture store turned a problem into a moment of pure relief.
• On Both Sides of the Table: Roger shares the epiphany of seeing himself as a customer – confused, slightly embarrassed, hoping for grace – and how that shapes the way he treats every person who reaches out to Shades In Place.
• Why People Call (and What They Really Need): Nobody calls the window treatment guy when everything's perfect. They call when the sun is cooking their hardwood floors, the neighbors have front-row seats into the bedroom, or after three DIY fails. They call when they need someone to say: "I got you."
• The "Orange Frames" Philosophy: How your authenticity and your way of being make it easier for people to see you, trust you, and know that you're there to solve their problem.

READ the inspiring blog here: https://www.shadesinplace.com/orange-frames-customer-care-matters/

🎙️ No Strings Attached - by Roger Magalhães

A bold podcast weaving window wisdom, entrepreneurial grit, and the immigrant hustle—with no strings attached.

🎧 This episode is brought to you by BlindsOnline.com

Looking for window treatments without the overwhelm? BlindsOnline.com makes it simple and affordable to shop for blinds, shades and shutters from the comfort of your home. With over 60 years of combined industry expertise behind the scenes, you get curated selections, honest advice, and no-nonsense pricing — because buying blinds shouldn’t be complicated.

👉 Visit BlindsOnline.com and make window shopping easy again.

🔗 Explore More:

👉 Shades In Place Inc. – Custom Window Treatments: www.shadesinplace.com
👉 Trading Up Consulting – Industry Training & Mentorship: www.tradingupconsulting.com
👉 Podcast Page: www.shadesinplace.com/podcast
👉 Trading Up Academy: Learn To Install Window Treatments

👉 We Dress Naked Windows Blog
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