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Unlocking Creativity
Manage episode 362035729 series 3463726
A tartalmat a Kevin Simcock biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Kevin Simcock vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Looking to find ways to supercharge your creative marketing ideas? In this episode Kevin Simcock talks about how to unlock creative thinking, the importance of curiosity and the two main ingredients in effective creative ideas - authenticity and human truth.
Important links
Neilsen Stats – Creativity and effectiveness. https://www.nielsen.com/insights/2017/when-it-comes-to-advertising-effectiveness-what-is-key/
Wired to Create: Unraveling the Mysteries of the Creative Mind
https://www.amazon.com/gp/product/0399174109/ref=as_li_tl?ie=UTF8&camp=1789&creative=390957&creativeASIN=0399174109&linkCode=as2&tag=gregooscicen-20&linkId=ABBVJTCOH3PI75MX
Heinz bottle label - https://www.fastcompany.com/90399929/heinz-redesigned-the-ketchup-label-to-show-us-all-how-to-master-the-perfect-pour
For more information on NIfty Picnic Marketing visit: https://www.niftypicnic.com/
Have a question? Have an opinion? Contact me: kevin@nfitypicnic.com
Fejezetek
1. Intro (00:00:00)
2. What is Creativity (00:01:04)
3. Using curiosity to find creativity (00:03:32)
4. Cracking Rocks (00:04:13)
5. Authenticity and Human Truth (00:06:54)
6. Recap (00:11:05)
7. Closing and Next Episode (00:11:18)
13 epizódok
Megosztás
