How Culture Creates Freedom and Profit: Josh Cunningham Returns to Share His New Book

My Favorite Mistake: Business Lessons from Failures and Success

In this special bonus episode of My Favorite Mistake, host Mark Graban welcomes back Josh Cunningham, founder and CEO of Rokrbox and guest from Episode 244. Josh returns to share insights from his brand-new book, Culture Is the Key: How to Unlock Massive Profits and Freedom.

We dive into:

• How Josh built a culture-first company that’s thriving—even in a tough real estate market

• Why cutting costs doesn’t have to mean cutting people or quality

• The inspiration and process behind writing his book

• What it means to create a Five-Star Company Culture

Josh also reflects on what he’s learned since his last visit, including the power of simplification, scaling with intention, and how purpose has driven Rockerbox's explosive growth.

“Culture isn’t just a vibe—it’s the engine behind every result.”
“We asked: What’s the least amount of work a person has to do to move the needle—and how can we reward them more for it?”

📕 Grab the book: Culture Is the Key is available now on Amazon and Barnes & Noble

🎧 Listen to Josh’s first episode: My Favorite Mistake #244

Subscribe for more stories about leadership, culture, learning from mistakes, and growth.

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