78. A Founder's CX Tactics re: SEO strategy, QR codes, Surprise & Delight and Community Considerations w/Parker Olson, Founder - Forij -Functional Foods

My Curious Colleague ~ CPG CX

🍄Hello My Curious Colleagues.,,! This week my Guest on the My Curious Colleague 🔍 #CPGCX #podcast (S4 Ep78) is my colleague Parker Olson 🍄Founder of FORIJ – a health food brand that makes functional healthy snacks. He’s back after 6 months since the last time he was a Guest as part of our “CX Follow-Along” series. And a big Welcome Back... and thank you to our new sponsor of the podcast, Holdcom, Inc... Our sponsor ⁠⁠Holdcom⁠⁠ is offering all My Curious Colleague listeners a free professional greeting for their contact center or business. ⁠⁠⁠ ⁠Click here to get yours⁠⁠. website ⁠⁠https://www.holdcom.com/callcenter/⁠ And the free greeting page. ⁠ ⁠https://www.holdcom.com/free-custom-greeting/⁠ 🏫You can always be learning about CX / Consumer Care from Brands of ALL sizes...- which is why I’m sooo excited about our “CX Follow-Along” w/Emerging and Start-up Brands like Parker’s. Parker and I talk about updates to his Service & Consumer Engagement Strategy & Tactics. 👨🏼‍💻THINK: SEO (Search Engine Optimization) – applying SEO to the consumer education piece of his business ie Blog content. Per Parker - good content that answers people’s questions eventually “gain search ranking authority.” 👨🏼‍💻THINK: Leveraging a recent Brand/Packaging refresh – to deepen consumer engagement. Parker shares: It takes “Seeing or touching or interacting with a brand 3-4 times to actually remember them and so we're trying to penetrate that and kind of cut through the noise” 👨🏼‍💻THINK: Deep “Surprise & Delight” - While his packaging is not prolific in the channels noted/available, Parker shares a story where I believe he was willing to go deep in response to an email he received to support a consumer and his adorable 9 year old son obsessed with the product and package…! It may appear to a Big Co CPG CX like a standard “Surprise & Delight” – but it goes much deeper than that in delivering a memorable customer experience. 👨🏼‍💻THINK: Exploring QR Code strategies and Next up …exploring selling product in Asia and what that consumer care/CX might look like….! 💜So thank you again, Parker. #mycuriouscolleague #cpgcx #startupbrands #businesspodcasts #cpg #customerexperience #startupcpg --- Send in a voice message: https://podcasters.spotify.com/pod/show/denise-venneri/message