Distributor Strategy

MSME TALK

Episode #19 Distributor Strategy Ft. Sandip Chhettri , CEO Trade India. Welcome back to MSME TALK with Industry Experts. For Product companies to increase the business & reach to maximum customers, distribution Strategy is critical. As part of Distribution Strategy, product companies need to create various efficient & robust distribution channels. They need to deploy distributors to increase sale and distribution. This episode on Distributor Strategy brings discussion on basic of Distribution Channels for businesses looking to develop strong distribution channel. In this episode we have discussed further about different Sales Channels, current distributor market, fees structure, payments & commercials, basic agreement terms, key criteria to select distributor or a brand, credit period, how to get distributor, strategy while appointing distributor or becoming distributor for products with none other than Sandip Chhettri , CEO- Trade India.

Sandip Chhettri is an MSME expert with over 20+ years of experience. Known as an innovator and a visionary, he is an acknowledged leader in digital transformation and the force behind the success of Trade India. He has been recognised as an ‘Emerging Voice’ for his extensive writing on the recovery and survival of Indian MSMEs in a post-pandemic world. His work has earned distinctive recognitions and he is also one of the Top 100 Digital Influencers of 2020.

TRADE INDIA is one of India’s largest and oldest B2B e-commerce platforms that connects buyers and suppliers to create a customer-driven global value chain for MSMEs. 7.7 million+ MSMEs have been associated with Trade India across 80,000 product categories.

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