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PR Trends to Leave in the Dust
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A tartalmat a Fletcher Marketing & PR and Fletcher Marketing + PR biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Fletcher Marketing & PR and Fletcher Marketing + PR vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
In this episode of MsInterPReted, Fletcher Marketing PR Vice President, Sarah Merrell, and Director of Media Relations, Allison Lester discuss PR trends that we want to leave in the dust.
As 2023 winds down, we are looking ahead to the new year and new strategies. These are some of the common strategies and trends that are outdated or unnecessary.
We discuss:
- Overuse of buzzwords/industry jargon
- An overemphasis on media placement quotas without attention to the quality of placements
- Overly complicated metrics
- Vanity metrics
- Vanity awards/paid awards
- Hiding/Burying negative news
- Reactive crisis management vs. proactive strategies
- Mass/impersonalized pitching
- Overly complicated press releases
We address these outdated trends as well as the better way to approach metrics, media relations and crisis management.
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