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Is Data Real?
Manage episode 518889926 series 3180373
A tartalmat a Matt Wilson biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Matt Wilson vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
Is the data you’re using in marketing actually real—or just a spreadsheet full of guesses? In this episode of Mostly Marketing with Matt Wilson, we dig into the world of data-driven marketing with Matt Spiegel, EVP of True Audience Growth Strategy at TransUnion. From programmatic campaigns to identity resolution, we break down how to tell the difference between good and bad data—and why testing is the only way to know what actually works.
We also explore the future of data, AI, and personalization, and how marketers can navigate complex ecosystems while reaching the right people at the right time. Whether you’re an agency pro or just curious about the inner workings of modern marketing, this conversation is full of insights, practical advice, and a few laughs along the way.
Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.
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👍 Like us on Facebook: @MostlyMarketingwithMattWilson
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Give it a listen and let us know what you think!
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