Innovating Betting: Tyler Kozub's Handshake Bets

Minds of Markets

In this episode of the Minds of Markets podcast, host Scott Bauer sits down with Tyler Kozub, co-founder of Handshake Bets, a unique platform that turns everyday challenges into exciting bets. This episode explores Tyler's journey from Indiana University's Kelley School of Business to a position at Amazon, and eventually to entrepreneurship. The conversation dives into the inception of Handshake Bets, which began with a simple bet at a Taco Bell in Spain and evolved into a major "bet on anything" brand, ultimately acquired by Better Media.

The discussion delves into the world of content creation, video editing, and how Handshake Bets fits into the larger picture of market trading and investment. Tyler shares insights on developing a minimal viable product, the importance of social media in growing a brand, and the challenges of starting a business without a background in app development. The episode also covers the concept of micro-betting and its application in enhancing sports viewing experiences.
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