#86. 50/50: The Cocktail Box Company Bridging Alcohol-Free & Alcohol-Full

Mindful Drinking & Moderation in Midlife: Low No Drinker Podcast

This week, I'm chatting with Jonny Hughes, one-half of the husband-wife duo behind Penthouse Cocktails – a unique at-home cocktail box service offering both alcoholic and non-alcoholic versions of the same drinks. Johnny, who also writes for Low No Drinker Magazine, brings his refreshingly honest and sometimes blunt (be warned!) perspective on everything from balancing a business that serves both markets to the challenges of finding quality non-alcoholic alternatives to his perspective on low/no wines.

Johnny also shares practical tips for making non-alc cocktails at home and explains why their 50/50 business model (right down to their pink and blue branding) is both their greatest strength and their greatest challenge in today's competitive alcohol-free market.
WE CHAT ABOUT
0:00 Welcome
2:16 Johnny's story
6:18 Equality between cocktails
9:33 Alcohol consumption in hard times
11:36 What goes into a Penthouse Cocktail
18:15 Building the business around non-alc
22:41 Taste comparison to full-alcohol
25:43 Making cocktails at home
30:55 Socialising and working together as a mixed drinking couple
36:25 Growing the low/no business
41:36 Serving two markets
46:45 Where to find Penthouse Cocktails
50:00 The BBQ-Q
53:33 AF wines taste like s**t
PENTHOUSECOCKTAILS.CO.UK
WE ALSO TALK ABOUT:
Corona Cero*
CleanCo Tequila*
Nozeco*
Lyre’s Malt*
Stryk Not Vodka*
Limonzero*
Twisst Irish Cream*
Plus+ Get 10% off drinks at Wise Bartender* & Dry Drinker* with code LOWNODRINKERMAGAZINE
BEST EPISODE TO CHECK OUT NEXT
#80 - 12 Years in the Making: From Seedlip to Seasn to Sylva to Shandy with Ben Branson

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https://www.lownodrinker.com/4weekreset
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💰 Get 10% off drinks at Wise Bartender with code LOWNODRINKERMAGAZINE
https://wisebartender.co.uk/lownodrinkermagazine *
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*Some links are affiliate links. If you make a purchase, Low No Drinker may earn a commission. Thank you.

Fejezetek

1. Welcome (00:00:00)

2. Johnny's story (00:02:53)

3. Equality between cocktails (00:06:55)

4. Alcohol consumption in hard times (00:10:10)

5. What goes into a Penthouse Cocktail (00:12:13)

6. Building the business around non-alc (00:17:27)

7. Taste comparison to full-alcohol (00:21:53)

8. Making cocktails at home (00:24:55)

9. Socialising and working together as a mixed drinking couple (00:30:07)

10. Growing the low/no business (00:35:37)

11. Serving two markets (00:40:48)

12. Where to find Penthouse Cocktails (00:45:57)

13. The BBQ-Q (00:49:12)

14. AF wines taste like s**t (00:52:45)