Experience thinking; Tedde van Gelderen, Akendi

MEX Design Talk

Tedde van Gelderen, founder of design agency Akendi and author of the book Experience Thinking, shares the story of his career journey with MEX founder Marek Pawlowski. From client-side roles with Philips and Nortel, to founding and selling an earlier agency business, Tedde talks about the career experiences which informed his book. The conversation turns to the cultural challenges when companies evolve from product-driven to service-driven relationships with customers and touches on what Tedde's next book might be about. Get in touch with feedback and questions @mexfeed on Twitter or email [e-mail]. Show notes with links to everything discussed: https://www.mobileuserexperience.com/category/podcast/ Contact: T: https://twitter.com/mexfeed/ E: [e-mail]