Top Tips on marketing your hypnotherapy business: Build Your Brand & Find Clients

Meredith McCarthy's NZACH Talk Time Podcast

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In this episode of Talk Time, join Meredith McCarthy and Teresa Saunders as they dive deep into effective marketing strategies tailored for hypnotherapists and wellness professionals. Learn how to:
Attract your ideal clients through branding and networking.
Transition seamlessly from your current job into hypnotherapy as a career.
Create affordable and impactful marketing plans, including tips for social media platforms like LinkedIn, Facebook, Instagram, and more.
Understand the power of funnels, community engagement, and offering free sessions for testimonials.
Explore the importance of trust-building, whether through local connections, online platforms, or Google reviews.
Whether you're starting out, considering a career in hypnotherapy, or looking to refine your marketing efforts, this episode is packed with actionable insights.
👉 Don't miss the discussion on balancing group sessions and one-on-one offerings to boost your income while building client trust!
📌 Ready to start your journey as a hypnotherapist? Visit https://www.nzach.ac.nz to explore training opportunities.
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0:00 – Introduction: Why marketing is essential for hypnotherapists
0:35 – Common struggles in hypnotherapy marketing
1:20 – Statistics: Small business owners managing their own marketing
2:15 – Challenges and costs of hiring marketers
3:05 – Transitioning into hypnotherapy: Building a client base before leaving your job
4:45 – The importance of creating a clear business and marketing strategy
6:10 – Differences in marketing strategies for small markets like New Zealand
7:30 – Expanding reach with an online presence
8:15 – Why LinkedIn is critical for hypnotherapists
10:00 – Understanding social funnels: YouTube, TikTok, Instagram, and more
12:00 – Repurposing content and using automated posting tools
13:50 – Group sessions vs. one-on-one clients: Marketing and income considerations
15:30 – The value of building trust and credibility through free or affordable offerings
17:15 – Community engagement strategies: Networking and referrals
19:10 – The long-term game: Building trust credits and brand recognition
21:00 – Personal branding vs. business names: What works better?
23:00 – Gaining testimonials and Google reviews while respecting privacy
25:15 – Leveraging feedback to build trust and attract more clients
26:50 – Final thoughts: Marketing as a student and starting your hypnotherapy journey