A Heart-Centered Approach to Niching with Nyk Danu

Mastering the Business of Yoga

This week on the podcast we are joined by Nyk Danu! Nyk is a certified Yoga therapist, who's specialty is back pain and anxiety relief. She is a Yin Yoga teacher trainer and Yoga business mentor with a mission to help Yoga teachers thrive and be of service while impacting their community. Nyk is back on M.B.Om to talk all about niching! Her approach to niching is a bit different than what you may have heard before, as she approaches niching from a heart-centered perspective. In this episode, Nyk shares with us why her approach to niching is unique, how we can approach niching from a heart-centered perspective, how to implement this in our yoga businesses, why it's important, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

• What Nyk has been up to since we last talked with her
• Managing a balance between in-person and online yoga classes
• Nyk’s journey and evolution into niching
• The biggest roadblocks, struggles, and misconceptions when niching in your business
• The philosophy of the head vs heart business mindsets and how to manage them effectively
• Questions to guide yourself to your niche

Guest links:

Connect with Nyk:

https://nykdanu.com/teachers/