132. What Effective Brand Strategy Looks Like with Kathy Guzmán Galloway

Mastering eCommerce Marketing

Hey everyone, welcome back to Mastering Ecommerce Marketing with your host, Eitan Koter. Today, Eitan is talking with Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard. Kathy helps brands clarify their positioning to connect better with consumers and reduce risks.

With 20 years of experience in the CPG world, Kathy has worked with brands like Lay’s, Nature Made, and Hella Cocktail Co. to help them grow with clear brand strategies. She’s also shared her expertise as a speaker and teacher for programs like SKU, BevNET LIVE, and 7-Eleven’s Brands with Heart.

In this episode, Kathy shares how consumer behavior has changed and what brands need to do to keep up. She covers the importance of knowing your audience, common mistakes in brand strategy, and how to stand out in a crowded market.

Whether you're in ecommerce or brick-and-mortar, there's a lot of straightforward advice here to help your brand grow.

Listen in for some no-nonsense tips on building a stronger brand.

Website: https://www.vimmi.net

Email us: [email protected]

Podcast website: https://vimmi.net/mastering-ecommerce-marketing/

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LinkedIn Eitan Koter: https://www.linkedin.com/in/eitankoter/

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Guest: Kathy Guzmán Galloway, CEO & Head Wizard at The Clarity Wizard

The Clarity Wizard: https://www.theclaritywizard.com/

Gift for the Audience Link: theclaritywizard.com/podcast

Watch the full Youtube video here:

https://youtu.be/jN2e848LUNE

Takeaways:

• SEO is essential for driving organic traffic to websites.
• Keyword research is the foundation of effective SEO strategies.
• Creating a well-structured website helps both users and search engines navigate content easily.
• Content quality and relevance are crucial for SEO success.
• Backlinks serve as votes of confidence from other websites, impacting search rankings.
• Monitoring KPIs like traffic and keyword positions is vital for measuring SEO success.
• Conversion rate optimization is as important as driving traffic to a website.
• Integrating social media and paid ads can enhance overall marketing efforts.
• Continuous content creation is necessary to maintain relevance in search results.
• Building trust and credibility is key to converting website visitors into customers.

Chapters:

00:00 Introduction to SEO and Digital Marketing

02:49 The Evolution of SEO and Its Importance

06:05 Keyword Research: The Foundation of SEO

09:03 Creating a Structured Website for SEO

12:05 The Role of Content in SEO

15:03 Backlinks: Building Authority and Trust

18:10 Measuring SEO Success with KPIs

20:57 Conversion Rate Optimization Strategies

23:59 Integrating SEO with Social Media and Paid Ads

27:09 SEO Optimizers: Services and Offerings