Modernizing Therapy Websites with Effective Marketing by Kat Love

Mastering Counseling

Episode Topic

In this episode of Mastering Counseling, host Becky Coplen engages with Kat Love, a Founder of Empathysites & Empathycopybusiness and marketing coach specializing in helping therapists with their websites and marketing strategies. The discussion digs into the often-overlooked business side of mental health practice, highlighting the importance of having a professional and functional website. Kat shares her journey of becoming a niche web designer for therapists, inspired by her healing journey as a sexual abuse survivor. The conversation emphasizes the need for therapists to have a strong online presence to better reach and support their clients, especially in an increasingly digital world.

Lessons You’ll Learn

Listeners will gain valuable insights into the critical aspects of creating and maintaining a therapist website. Kat Love shares practical advice on overcoming the daunting task of building a website, emphasizing the importance of having a niche and a clear vision. The episode covers the benefits of seeking professional help versus the DIY approach and offers strategies for therapists who may feel overwhelmed by the technical and content creation aspects of website development. Additionally, Kat highlights the significance of having a holistic approach to website design, which includes ongoing support and integration of various technical tools to streamline the therapist's practice.

About Our Guest

Kat Love is a business and marketing coach dedicated to assisting therapists in establishing a strong online presence through effective website design and marketing strategies. With a background in coding and a deep understanding of the therapy profession, Kat brings a unique blend of technical expertise and empathy to her work. As a sexual abuse survivor, she has a personal connection to the therapy field, which fuels her passion for helping therapists succeed. Kat founded Empathy Sites, a website design service tailored specifically for therapists, providing a comprehensive and supportive approach to website creation and maintenance.

Topics Covered The episode covers a wide range of topics related to website design and marketing for therapists. Kat Love discusses the importance of having a niche and the benefits of targeting a specific audience. She explains her four-phase guided process for creating therapist websites, which includes content creation, design, technical planning, and ongoing support. The conversation also touches on the challenges therapists face when trying to build their websites, the advantages of hiring professional help, and the role of design and images in conveying the therapist's vibe and attracting clients. Additionally, Kat shares her thoughts on integrating AI tools into the website creation process and the future of website design for therapists. Check out our website- https://mastersincounseling.org/