How to personalize your website and realize 30% increase in conversions- Eric Melchor of Optimonk

Marketing Technology Podcast by Marketing Guys

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2y ago 24:11

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Did you know that personalized websites, and especially shops, see an increase of 30-40% in conversions?

In this episode, Elias has a chat with Eric Melchor, personalization ambassador at Optimonk. He's also the host of the 'Innovators can Laugh' podcast.

Topics we discuss:

How to personalize a website and experience
Personalization misconceptions
Examples of how to, and how NOT to personalize
Results of personalized websites

LinkedIn Eric: https://www.linkedin.com/in/ericmelchor/

Website Optimonk: https://www.optimonk.com/

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The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe.

If you want to be on this podcast or would like to know more about Marketing Technology, visit our website at marketingguys.com or contact Elias Crum at e.crum@marketingguys.nl

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