Using Customer Perspective to Align Ops Teams and Set KPIs (ft. Jeff Ignacio)
Manage episode 355112730 series 3446975
In this episode, we talk with Jeff Ignacio, Head of Revenue and Growth Operations, at Upkeep, about how CMOs should measure their marketing ops teams and why it is essential to think about the business problem before tools or tech. Listen to Jeff's advice on marketing ops measurement and much more.
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