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Building a Scalable Agency: Lessons from Hawke Media’s 11-Year Journey
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How do you build and scale an agency that stands out in a sea of 90,000 competitors?
In this episode of Marketing Mindset Podcast, I sit down with Erik Huberman, Founder & CEO of Hawke Media, to talk about what it takes to grow a truly sustainable agency. From bootstrapping Hawke into a 250-person team to managing $3B in marketing spend, Erik shares the mindset, mistakes, and strategies that fueled his success.Here’s what we cover:
- Why “being easy to work with” is Hawke’s unfair advantage
- How to scale without racing to the bottom on pricing
- Using AI to optimize campaigns, improve outcomes, and stay competitive
- Common mistakes agency owners make, and how to avoid them
- Why profitability from day one is key to long-term sustainability
Whether you’re an agency owner, marketer, or founder, this episode is packed with real talk about growing profitably and staying ahead of the curve.
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