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Building a High-level Creative Strategy Process Pt. 6
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This week on The Marketing Mindset Podcast, Colby and Charlie focus on the important phase of creative testing within the broader context of media buying. They share their thoughts on campaign structuring, including offering various approaches to setting up tests and discussing the merits of using separate campaigns for testing versus integrating them into evergreen campaigns.
Throughout the episode, you’ll get tips on understanding the relationship between different metrics when evaluating creative performance and learn how to allocate budgets for creative testing without risking too much of the client's budget.
Tune in for a deep dive into the nuances of creative testing in media buying, with practical insights for agency owners, media buyers, and creative strategists.
Connect with Colby on LinkedIn: https://www.linkedin.com/in/colby-flood/
Learn about our marketing agency: https://www.brighterclick.com/
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