The Frenchman Who Tames the #adtech Chaos #adtechgod #marketing

Marketing, Media & Adtech

🎙️ This week on The ADOTAT Show: Jean-Marc Papin — The Calm Frenchman Who’s Quietly Rebuilding Ad Tech (and Maybe Saving the Planet While He’s At It)

What do you get when you cross a nuclear engineer with a media tech executive? No, this isn’t the setup to a bad industry joke—it’s Jean-Marc Papin, Horizon Media’s SVP of Media Technologies and Sustainability, and the guest of this episode.

In this deep, wildly entertaining, and unexpectedly philosophical conversation, we unpack how Jean-Marc went from regulated industries with literal life-or-death stakes to the glorious chaos of ad tech. He didn’t just survive the mess—he thrived in it, turning Horizon’s data spaghetti into the Blu. platform, a privacy-first, identity-resilient engine built not from buzzwords but from pure, unfiltered utility.

🛠️ We dive into:

How "creative disarray" beats clean roadmaps every time

Why compliance is not a burden—it’s the birthplace of innovation

What ad tech can learn from nuclear safety protocols (yes, seriously)

The “desert island test” for who really belongs on your team

And how leadership isn't about control—it's about letting go at the right time

Plus: baguettes, rogue AI named Barry, Cannes jury metaphors, and why Jean-Marc will absolutely not suffer a pitch consultant on his stranded island.

🚨 If you’ve ever questioned what real innovation looks like behind the scenes—beyond the press releases and Cannes decks—this is the episode you’ve been waiting for.

🔔 Subscribe, share, and leave a comment—then head over to ADOTAT+ for the full interview and more stories from the people actually building the future of media.

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