Kevin Krim, EDO: CTV, Creativity & Turning Loss into Legacy

Marketing, Media & Adtech

How do you rebuild your life after an unimaginable loss—and turn tragedy into a lasting legacy?

In this powerful and deeply personal Season 5 premiere of The ADOTAT Show, Pesach Lattin sits down with Kevin Krim, President & CEO of EDO, but known to many New Yorkers for a profoundly different reason: the heartbreaking loss of his two young children, Lulu and Leo, in one of New York City’s most widely covered tragedies of the past decade.

Rather than be defined solely by grief, Kevin and his wife Marina transformed their pain into purpose through the creation of Choose Creativity, a nonprofit dedicated to empowering children with creativity and resilience. This remarkable conversation reveals how creativity became Kevin’s lifeline, teaching him lessons about leadership, letting go, and redefining what really matters in life and business.

On a lighter—but no less insightful—note, Kevin and Pesach also venture deep into the rabbit holes of adtech, from battling the industry’s obsession with vanity metrics like GRPs (seriously, let it go!) to sorting out the real innovators from the QR-code-obsessed pretenders in the CTV landscape. Think: less PowerPoint nonsense, more predictive data brilliance.

Key topics covered (with trademark irreverence and wit):

How genuine creative leadership can transform your team—no buzzwords required.

Why outcomes and predictive metrics are finally toppling tired impression-based models (it's about time).

The messy yet fascinating world of convergent TV, programmatic chaos, and who’s actually pushing adtech forward.

Why should you watch?

This special episode goes beyond business. It's a human conversation about resilience, grace, and how deeply personal experiences shape leadership and innovation. You’ll walk away inspired, entertained, and ready to rethink your own relationship with creativity and data.

Special thanks to our sponsors:

Incremental.com, because real insights matter more than pretty dashboards.

Troutman Amin LLP, handling your adtech legal headaches so you can actually sleep at night.

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#AdTech #CTV #CreativeLeadership #ChooseCreativity #MarketingInnovation #ProgrammaticAdvertising #IndustryInsights

For more on Choose Creativity and how to support their mission, visit: https://choosecreativity.org/

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