Don’t Bury the Taxonomy Just Yet - Zack Rosenberg

Marketing, Media & Adtech

Zack Rosenberg is BACK — and this time, he’s naming names, dragging dusty taxonomies into the sunlight, and explaining why most video targeting is about as accurate as your uncle’s weather predictions.

In this no-holds-barred ADOTAT Show sequel, Pesach Lattin sits down once again with Zack Rosenberg, founder and CEO of Cortex, the AI company actually doing the hard work of understanding video—frame by frame, emotion by emotion, without resorting to creepy surveillance or outdated page metadata.

🔍 Topics we rip apart like a bloated media plan:

Why the video ad ecosystem is still powered by taxonomies last updated when BlackBerry was a thing

The invisible bias built into “brand safety” tools that mistake diversity for danger

What a word like “whoa” actually doesn’t tell you about a video (spoiler: everything)

And why your DSP might be labeling plane crash footage as "Travel Content" (yes, really)

🔥 This episode gets deep into the messiness of targeting, the myth of “neutral” AI, and the fundamental flaws still clogging up your media stack. If you work in adtech, media planning, brand strategy—or if you’ve ever stared at a dashboard and wondered what the hell am I looking at—you need to watch this.

🧠 Zack doesn’t hold back. And neither do we.

SPONSORED BY:

👉 Incremental.com – Finally, incrementality without smoke and mirrors.

👉 Troutman Amin – The legal dream team you want when adtech starts breaking bad.

📅 Next Week: We sit down with Jules Minvielle, Co-founder and CEO of Olyzon, and formerly behind Mozoo and Ogury. Prepare for French-accented brilliance, retail media realness, and maybe a few shots at the status quo.

Subscribe, like, comment—but more importantly: stay bold, stay curious, and know more than you did yesterday.

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