Ep 346: Kick Them Off The Fence

Market Proof Marketing: Home Builder Marketing Insights

In this episode, Kevin Oakley is joined by Beth Russell and Julie Jarnagin for this highly entertaining episode! Full of wit and thought-provoking conversations, the team dives into everything from well-crafted strategies and collaboration to Meta's not-so-on-point content suggestions (Julie does not, in fact, want to see cats falling off of refrigerators). New news from Paramount streaming leads to a great call-to-action for builders, and the three discuss the difference between loyalty goals and preference goals -- and how to marry the two.

Story Time (01:02)

• Beth was inspired by a conversation with Julie about the Market Proof Algorithm, and how it resembles a spider web -- one data point can be interconnected to other parts. The team considers the fly within the analogy, and the impact of teamwork.
• Kevin stresses the importance of collaboration, and being able to zoom in and understand context in order to make high level strategic decisions. This leads into a great discussion about what makes a great marketer great, and the structure of high-performing sales and marketing teams.
• Julie brought up thinking through giving buyers reasons to buy now, vs. holding off, using Prime Day as a great example for creating action. Kick - we mean nudge - them off the fence!

Exciting Announcements (27:25)

• Online Sales & Marketing Summit is around the corner! Limited tickets are available, and be sure to reserve your hotel room!
• Online Sales Academy dates have been released! Join us November 13th and 14th.

In The News (29:03)

• Meta Tests AI Summaries In Post Comment Streams Across Facebook: (https://www.digitalinformationworld.com)
• An Overview of the Modern TV Viewing Landscape: (https://www.socialmediatoday.com)
• Paramount Ads Manager Brings TV And AI-Powered Creative To Smaller Businesses: (https://www.adweek.com)
• Marketers Need to Differentiate Loyalty Goals From Preference Goals: ( https://www.adweek.com)
  

Things We Love - Things We Hate (48:51)

• Kevin is loving the Mophie 3-in-1 travel charger, which has been a game changer for him when traveling. Julie even added it to her gift list!
• Julie recently read Sociopath: A Memoir by Patric Gagne, and was absolutely fascinated. Be warned, some parts are pretty hard to believe! Which led them to wonder... was that the point?
• Beth loves her "heatless curls" that made a debut in an internal DYC call, which led to a hilarious story-time.

Bonus Conversation (53:22)

• Kevin may or may not (he is) be creating an in-depth course for builder partners around Presale Without Fail. If you have questions or have tried something that has worked tremendously for you -- we'd love to hear it! Shoot us a note at [e-mail] and he will incorporate it.

Market Proof Marketing · Ep 346: Kick Them Off The Fence

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!

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