Ep 331: Bad Customer Experience

Market Proof Marketing: Home Builder Marketing Insights

Like and subscribe on your favorite platform!

In this episode, Jackie Lipinski is joined by Andrew Peek and Beth Russell. The team dissects their recent customer experiences and lament that in both cases they were negative experiences, suggesting tips on ways to improve the process for others. They have noticed an uptick in various people claiming to be experts who are offering bad advice and urge everyone to do research before implementing any actions from “experts” and to be sure to question them. Lastly, the three share their thoughts on the recent NAR deal!

Story Time (03:02)

• Andrew is car shopping and is comparing different experiences.
• Jackie had a negative experience when pretending to be a customer.
• Beth has noticed a lot of people pretending to be “experts” and offering horrible advice.

The News (19:09)

• Meta’s A.I. Chief Yann LeCun Explains Why a House Cat Is Smarter Than The Best A.I. (https://observer.com)
• The Fallout: How Will the NAR Deal Impact New Home Sellers? (https://www.thebuildersdaily.com)
• ICON Unveils Suite Of New Technology (https://www.builderonline.com)
• Productivity is way up (https://www.businessinsider.com)

Things We Love Things We Hate (46:20)

• Jackie got Privacy Film for her house and loves it!
• Beth is excited for Masters week!
• Andrew is loving building up the credit on his solar account.

Market Proof Marketing · Ep 331: Bad Customer Experience

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!