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Episode 21: Ric Navarro – Nucleus Network (part two)
Manage episode 344109885 series 3161040
A tartalmat a Ben Ice biztosítja. Az összes podcast-tartalmat, beleértve az epizódokat, grafikákat és podcast-leírásokat, közvetlenül a Ben Ice vagy a podcast platform partnere tölti fel és biztosítja. Ha úgy gondolja, hogy valaki az Ön engedélye nélkül használja fel a szerzői joggal védett művét, kövesse az itt leírt folyamatot https://hu.player.fm/legal.
A better value proposition for your brand: how to find it and what to do with it. Dave and Ric chat: What is marketing? Colouring in department? Feel good team? Fuzzy stuff? Communication; Reaching an audience; Selling a product; How a CMO orchestrates different areas to drive the machine; The customer focus; Customer obsession; Has marketing done a bad job of demonstrating its role and value? Brands that take marketing seriously; The AMI; The CPM accreditation; Marketing's new fiscal focus; The tsunami of martech solutions; Qantas; Unique customer value propositions; Ric's book Marketing With Purpose.
This chat was part of MarketingMag's content partnership with the Australian Marketing Institute. Stay tuned for future episodes, where we'll speak to a range of the 2019 AMI Award Winners.
See omnystudio.com/listener for privacy information.
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