Adios Ohana, AWS Meltdown, & Overcoming Analysis Paralysis

Making Sense of Martech

"You're supposed to be your customer relationship management platform of the era, and you're not listening to your very own customers." — Jacqueline Freedman

Jacqueline and Juan dissect Salesforce's Dreamforce rebranding of all major products to Agentforce, the erosion of its once-strong Ohana culture, and Benioff's billionaire behavior. They unpack the AWS outage, explore operational resilience, and talk about how to overcome analysis paralysis.

Brought to you by Hightouch

On November 13, Hightouch is hosting Has Martech Failed Marketers? featuring Scott Brinker of chiefmartec and Adam Greco to unpack what's really behind the pain and how fixing your data unlocks cleaner reporting and true personalization at scale. RSVP at www.hightouch.com/has-martech-failed

Timestamps

00:23 — Scott Brinker's "You Are the Change Agent" for Martech World Forum.

02:53 — Making QBRs (Quarterly Business Reviews) fun with a "meme wall".

06:41 — What happened to "Ohana" at Salesforce/Dreamforce?.

09:11 — Salesforce product renaming: The "Agent Force" trend.

19:26 — The massive AWS Outage felt by companies globally.

26:01 — Hot Take: Alan Trevor on using AI decisioning backwards.

34:49 — Office Hours Question: Overcoming analysis paralysis.

37:37 — The connection between analysis paralysis and a lack of courage/risk-taking.

40:07 — Confession Corner: Forgetting an elevator pitch in front of the CEO.

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